Intro to CRM Software Tracking marketing activities and contact information are two important parts of a good marketing plan. For years, I searched for the best tool to help with these tasks—the “Holy Grail.” I tried basic contact managers, full customer relationship management programs, spreadsheets, and simple database forms. Desktop-based contact managers, such as Outlook, work well for basic contact information and integration with a calendar. However, these programs are limited in the amount of information they can store. It is also difficult to tie marketing activities to your … Continue reading...
